Podcast Metrics Framework
Different goals require different metrics. Select your primary goal to see a measurement dashboard built for what you're actually trying to achieve.
Metrics Should Serve Goals
A brand awareness podcast shouldn't obsess over conversion rates. A lead gen podcast shouldn't only track downloads. The right dashboard depends entirely on why you're podcasting. Downloads are a baseline—they're not the destination.
Platform-Native Insights Improving
Spotify for Podcasters and Apple Podcasts now offer better retention data, follower metrics, and episode-level engagement. These tools are finally good enough to inform editorial decisions.
B2B Attribution Tools Maturing
Third-party platforms now make it easier to connect podcast exposure to web traffic, CRM data, and conversion paths. Especially useful for brands running multiple shows.
Audience-Level Insights Available
Anonymized audience data showing job titles, industries, and companies is now accessible. This helps brands understand who the show resonates with—critical for B2B.
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