Good production is invisible. Bad production is all you hear.
The job of production isn't to sound impressive. It's to make sure nothing gets in the way of the listener and the idea. Here's what that actually involves.
Recording is about 20% of the work.
Many people coming to podcasting for the first time assume production means editing. It's more than that. A typical episode involves guest research and briefing, prep, the recording itself, editing for flow and pace, sound design, mixing, mastering, show notes, transcripts, written content, clip creation, and publishing.
Done properly, a polished 30-minute episode takes six+ hours of production time. That's not a warning - it's useful to know before you plan your workflow. It's also why most marketing teams find it more efficient to hand production off entirely rather than absorb it in-house.
20%
of total production time is the actual recording
6–10
hours to produce a polished 30-minute episode
1200+
episodes produced across shows and formats
What we handle, clearly stated.
No ambiguity about what's in scope. Here's what a full production engagement includes.
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Remote and in-studio
We set up and manage remote sessions using studio-quality platforms. You don't need a studio - you need a decent microphone and a quiet room. We'll tell you exactly what that means before your first session.
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Editing and flow
Removing dead air, false starts, and tangents that don't land. Shaping the conversation into something that holds attention from start to finish - without sounding over-produced.
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Sound design and mixing
Intro, outro, music, levels, transitions. The elements that make a show feel considered rather than thrown together. Consistent across every episode.
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Video production
If you're recording for video as well as audio, we can frame them as separate experiences from the start - not just a camera pointed at a microphone.
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Show notes and transcripts
Written summaries, chapter markers, full transcripts, blog posts and whitepapers. This is the content flywheel that makes each episode findable and useful beyond the listen.
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Clips and repurposing
Short-form video and audio clips cut for social. Built from the episode, not bolted on afterwards. Part of the production workflow, not an afterthought.
Audio, video, or hybrid - what each one actually requires.
The format decision shapes the entire production workflow. Here's an honest look at what each one involves.
SIMPLEST WORKFLOW
Audio only
Fastest turnaround. Works well for interview and conversation formats where ideas carry the episode. Reaches listeners in contexts where video can’t.
Lowest production overhead
Widest distribution reach
Easiest to sustain long-term
No visual brand presence
Harder to repurpose for social
MOST INVOLVED
Video first
More setup, more post-production, and more assets. Works well when you have a strong on-camera host and a visual brand that translates to the screen.
YouTube as a distribution channel
Rich social clip library
Stronger visual brand presence
Higher production time and cost
Requires consistent visual setup
GOOD STARTING POINT
Hybrid
Audio is the primary product. Video is recorded but treated as a secondary asset – clips and highlights rather than a full watch experience.
Practical middle ground
Social-ready workflow
Can evolve into video-first later
Some on-camera presence
More complex than audio-only
Your side of the workflow
What we need from you.
This is the part most agencies leave out. We'd rather be upfront about it – it makes for a better engagement on both sides.
A committed host
The show needs a consistent voice - someone who shows up prepared, is willing to improve, and treats the recording like the business asset it is. The host doesn't need to be a natural broadcaster. They do need to take it seriously.
A reliable setup
You don't need a professional studio. You need a quiet room, a decent USB or XLR microphone, and a stable internet connection for remote sessions. We'll send you a simple guide before your first recording so you know exactly what works.
Timely approvals
We'll send you episode drafts for review. The faster you can respond, the smoother the workflow. Most clients budget two to three working days for a review round – we build that into the production schedule from the start.
A realistic timeline
A polished episode takes time. Rush jobs produce rushed results. Most engagements work on a weekly or fortnightly publishing cadence - we build the production schedule around that from day one.
