Podcast growth is about the Distribution Pyramid …

Owned

Your foundation starts with the channels you control completely. Your website landing page, newsletter, LinkedIn company pages, YouTube channel, and internal communications form the base of your distribution strategy. These are the assets you own, optimize, and evolve without asking permission - including how your podcast integrates into product flows and onboarding experiences.

Earned

Help others amplify your work. This grows through guest amplification kits that make sharing effortless, cross-promotional swaps with complementary shows, event mentions, and organic community shares. When partners repost on LinkedIn, when industry newsletters feature your episodes, or when employees advocate for your content, that’s attention that money can't buy.

Paid

Paid channels accelerate what's already working. Boosted LinkedIn posts extend your reach to targeted audiences, while Spotify and podcast network ads introduce you to likely listeners. Niche newsletter sponsorships, retargeting campaigns, and paid social seeding for short-form clips help break through the noise and bring interested audiences back for more.

… and the Content Flywheel

One episode should power a content ecosystem. Your podcast acts as the nucleus of a content engine. It’s not a standalone asset, it’s a flywheel where each episode generates multiple derivative pieces. Extract the strongest insights and adapt it for each platform - audio, video, written.

The flywheel increases reach without the need to produce new ideas every week. You’ll reach different audiences with the same core message, reinforce the show’s story, create SEO value and strengthen internal marketing alignment.

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    Art & Design

    Your podcast should stand out with visually compelling art. From cover art to custom episode visuals, graphics that reflect your podcast’s personality are essential. Branded elements like logos, typography, and color schemes will create a cohesive look across all platforms in sync with your brand book.

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    Analytics & ROI

    Podcast analytics are essential for understanding your audience and optimising your approach. Beyond basic metrics like downloads, listener retention, geographic location, and device usage, you’ll gain insights into who your listeners are and how they engage. It’s an emerging area and we’ll help you plan which analytics tools and services to use and integrate it into your business goals.

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    Podcast Hosting

    We’ll simplify the technical side of podcasting by helping you arrange hosting, SEO, and distribution through all relevant platforms. We’ll guide you in setting up a site, ensuring discoverability and building audience engagement. We’ll configure hosting services to publish episodes across major platforms like Apple Podcasts and Spotify and if you do video, YouTube.