CMOs Guide to Brand Podcasting

The 2025 CMO’s Guide to Brand Podcasts
Insights, concepts, and practical advice for launching a podcast that drives real ROI

Free download

The CMO’s Guide to Brand Podcasting is your playbook for cutting through. Written for CMOs, brand leaders, and marketing teams, this guide walks through the strategic, creative, and operational elements of launching a brand podcast that builds trust, drives engagement, and delivers ROI. Drawing on over a decade of production experience, it covers everything from show formats and storytelling to analytics and marketing. Whether you're starting from scratch or scaling an existing series, this guide will help your brand sound sharper, smarter, and more human.

Table of Contents

  1. What is Brand Podcasting?
    Define the medium, explore formats, and understand why authenticity wins.

  2. Brand Podcasts Are Impactful
    Audience data, growth trends, and why podcasting drives deep engagement.

  3. Benefits of Brand Podcasting
    Brand affinity, SEO, sales enablement, and long-term loyalty.

  4. Getting Started: A Practical Roadmap
    Step-by-step guidance from strategy to launch, promotion, and iteration.

  5. The Power of Storytelling
    How to turn data into narrative, structure episodes like stories, and make business content memorable.

  6. Understanding Podcast Analytics
    What to measure, why it matters, and how to tie podcasting to business results.

  7. Podcast Development Checklist
    A tactical list covering recording, editing, publishing, and quality assurance.

  8. Is Podcasting Right for You?
    A quick decision framework for brand leaders evaluating the medium.

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