Listener Journey
The Path to Customer
Podcasts aren't direct response—but they're not dead ends either. Understand how listeners become customers, and audit where your journey breaks.
The Mental Shift
"Podcasts build brand" → "Podcasts start relationships that become customers." Each stage is a deliberate handoff. Your podcast's job isn't to close deals—it's to create momentum into the next stage of the relationship.
Click any stage to explore
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