Podcast Positioning Exercise | Studio 1878
Strategy Exercise

Positioning Statement

Define your podcast's purpose, audience, and unique angle in one clear statement. Fill in the blanks below.

The Template

"Our show helps [audience] understand [topic/shift] so they can [outcome]. We explore [editorial themes] through [format], delivered in a [tone/voice] style."

0 of 6 complete
1

Who is this show for? Be specific about their role, stage, or situation.

B2B SaaS founders scaling from $1M to $10M ARR

In-house creative directors at Fortune 500 brands

Solo consultants transitioning from corporate careers

Product managers moving into leadership roles

2

What change, challenge, or subject does your show explore?

The shift from execution to strategic leadership

How AI is reshaping creative workflows

The hidden mechanics of high-performing teams

What it really takes to build a sustainable business

3

What will listeners be able to do after engaging with your content?

Make confident decisions without second-guessing

Lead teams that actually want to stay

Build a brand that compounds over time

Navigate uncertainty with a clearer framework

4

What recurring topics or threads will your episodes cover?

Leadership, culture, and operational excellence

Pricing, positioning, and go-to-market strategy

Career pivots, skill-building, and personal branding

Technology trends, implementation challenges, and ROI

5

How will the content be delivered? Interviews, solo episodes, panels, narrative?

Long-form interviews with operators and founders

Solo episodes breaking down frameworks and tactics

Co-hosted debates with a rotating expert panel

Narrative storytelling with original reporting

Hybrid format mixing interviews with solo commentary

6

How should the show feel? What's the personality?

Practical and candid — no fluff, real talk

Warm and curious — like a smart friend exploring ideas

Sharp and opinionated — takes a stance, welcomes debate

Calm and reflective — thoughtful, measured, deep

Energetic and fast-paced — punchy, dense with insights

Your Positioning Statement
Updates as you type

"Our show helps [audience] understand [topic/shift] so they can [outcome]. We explore [editorial themes] through [format], delivered in a [tone/voice] style."

Need help refining this?

A positioning statement is just the start. Let's work through format, editorial calendar, and launch strategy together.

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