#29: Turning Podcast Data Into Action

You’ve got the charts. You’ve got the dashboards. Everyone’s asking what to do with them. Because knowing the numbers isn’t the same as knowing what they mean. In this episode, we explore how to turn podcast analytics into creative and marketing decisions that actually move the needle.

The episode breaks down what data can - and can’t - tell you, how to find real insight beneath the noise, and how to communicate it to leadership in a way that earns credibility. If you’ve ever stared at retention curves wondering what they really mean, this one’s for you.

In this episode:

• Why data isn’t the story - people are

• The three layers of podcast insight: content, audience, and impact

• How to interpret retention without overreacting

• Turning data into creative and strategic action

• Moving from reporting to real learning

• Using analytics as audience feedback

• How to frame podcast data for executives

• Making data, insight, and action part of your workflow

Key Takeaway

Analytics are only valuable when they lead to action.
Use data to learn, not to react - and translate those insights into creative and business decisions that compound over time.

🎧 Listen now on all podcast platforms
📩 Get in touch: hello@1878.studio