#31: Building a Lasting Measurement System
Many branded podcasts fail long before they run out of listeners. They fail when the person running them leaves, or a new budget holder arrives and no one can articulate what the show is actually doing for the business.
Collecting data is easy, but turning that data into a system that outlasts leadership changes and budget reviews is the real challenge. In this episode of the analytics series, we outline how to design a measurement system that lasts.
From building your measurement stack to establishing clear ownership and tailoring dashboards for different stakeholders, this episode provides a practical playbook for institutionalizing measurement and ensuring your podcast remains a vital part of your brand’s infrastructure.
In this episode:
Why data collection isn't enough and how to build a measurement rhythm
Key blocks of measurement: Platform Data, Web & CRM, Social & Earned , and Qualitative
Setting up a cadence for operational, strategic, and business reviews
Why you need clear ownership for every layer of measurement
Creating tailored dashboards for Executives, Marketers, Creatives, Sales, and Internal Culture
How to turn data into decisions by creating actionable feedback loops
Institutionalizing your system and democratized ownership to future-proof your show
Shifting the leadership narrative from short-term metrics to long-term brand value
Key Takeaway
A lasting measurement system isn’t just about dashboards; it’s about building a culture of curiosity where data directly informs creative decisions. By institutionalizing measurement and telling the right story to the right people, you can ensure your podcast survives organizational changes and continues to deliver value over the long term.
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