#27: Measuring Podcast Success - The Metrics That Matter

At some point, every marketer gets that question - “So… how’s the podcast performing?”
In this episode, we break down how to answer it with confidence - not vanity metrics. Forget downloads and chart rankings. We’re talking about connection, authority, and the deeper business impact podcasts create over time.

Learn how to define your “why” before your KPIs, choose meaningful health and advanced metrics, and turn your reporting into a compelling brand story that leadership understands.

Whether your goal is reach, reputation, or internal engagement, this episode gives you a framework for measuring what really matters - and proving your podcast’s ROI without losing the plot.

In this episode:

• Why traditional podcast metrics don’t tell the full story

• Defining your show’s purpose before setting KPIs

• Core health metrics every brand show should track

• Advanced metrics that tie your podcast to business outcomes

• Turning data into a story leadership actually cares about

• Setting the right cadence for long-term measurement

Measure depth, not traffic. The real value of a podcast lives in the trust and credibility it builds - not in the download count.