#29: Podcast Analytics: Turning Podcast Data Into Action

In this episode of the analytics series, Ed Barker, founder of Studio 1878, works through the gap between having podcast data and knowing what to do with it.

Charts and dashboards are only useful if they lead somewhere. The episode breaks down what analytics can and cannot reliably tell you, how to find the signal beneath the noise, and how to translate findings into creative and marketing decisions that actually change something. It also covers how to present that analysis to leadership in a way that builds credibility rather than inviting scepticism. For anyone who has found themselves staring at a retention curve and genuinely unsure what it means, the episode offers a practical way through.