#31: Podcast Analytics: Building a Lasting Measurement System

In this episode of the analytics series, Ed Barker, founder of Studio 1878, addresses one of the more overlooked risks in branded podcasting: the measurement system that doesn't survive a leadership change or a budget review.

Collecting data is straightforward. Building a system that can articulate what a show is doing for the business, regardless of who is asking or who is in the room, is considerably harder. The episode covers how to design a measurement stack with longevity in mind, how to establish clear ownership of the data, and how to tailor dashboards for different stakeholders so the right information reaches the right people. The goal is to move podcast measurement from a personal habit to an institutional one, making the show harder to cut and easier to defend.