#27: Podcast Analytics: The Metrics That Matter

In this episode, Ed Barker, founder of Studio 1878, tackles the moment every marketer dreads: being asked how the podcast is performing and not having a confident answer.

Downloads and chart rankings are the easy metrics to reach for, but they rarely tell the story that matters to leadership. The episode sets out how to define the purpose of a show before settling on KPIs, which health metrics and more advanced indicators are worth tracking, and how to turn reporting into something that makes a coherent case for the show's value. The frameworks here apply whether the goal is reach, reputation, or internal engagement, and the underlying argument throughout is that measuring what actually matters and proving ROI are not in conflict, as long as you start with the right questions.