Creating Powerful Podcast Trailers: A Guide for Brands and Businesses
Introduction
Welcome to Showmakers, the podcast dedicated to helping brands and businesses build smarter shows. In this episode, we explore a crucial aspect of podcasting - the trailer episode. Although brief, a trailer can be one of the most powerful pieces of audio in your library. We’ll dive into why it matters and how to create an impactful one. Watch above or catch Showmakers wherever you find your podcasts.
Why You Need a Podcast Trailer
Think of your trailer episode as your audio elevator pitch. It’s an opportunity to convince new listeners that your show is worth their time. A well-crafted trailer allows platforms like Apple Podcasts and Spotify to index your full show before it even goes live. It’s the perfect way to introduce your concept while fleshing out your content. Essentially, think of it as your "start here" button, allowing potential listeners to preview your value without the commitment of a full episode.
Key Elements of a Great Trailer
For a trailer to stand out, it should consist of five main elements:
1. Introduction to Your Show: Clearly articulate what your podcast is about.
2. Target Audience: Specify who will find your podcast valuable.
3. Format and Expectations: Set clear expectations around the format, tone, length, and frequency of your episodes.
4. Showcase Your Personality: Allow your brand and personality to shine through the audio.
5. Call to Action: Prompt listeners to follow or subscribe.
Constructing a Sample Trailer
Here’s an example of what an effective trailer might sound like:
“This is Showmakers, the podcast for brands and businesses building better shows. I’m Ed Barker, and each week I'll bring you concise episodes with practical tips and frameworks for launching, growing, and optimizing your show, whether in marketing, communications, or content strategy. Subscribe now and start building a smarter show.”
See, that’s clear, short, and specific - exactly what your goal should be.
Recording Your Trailer
Craft a script and rehearse it multiple times. Record it with the intention of speaking directly to an individual - be direct and relaxed. Keep the trailer under two minutes. If you have intro music, feel free to use it without overproducing. Ensure you use your best equipment in a quiet space, prioritizing clarity and tone over technical polish. Remember, the trailer isn’t your main feature - it’s an introduction, akin to a handshake with your audience. When you upload it, label it as "Trailer" or “Start Here” and tag it appropriately in your podcast host platform.
Updating Your Trailer
Your trailer can evolve with your show. As your focus shifts or your audience expands, update your trailer to reflect your current value proposition, much like you would with your website homepage or company pitch deck.
Conclusion
Your podcast trailer is the front door to your show. Make it short, make it clear, and make it easy for listeners to say "yes." If this post was helpful, feel free to share it with your team or anyone in preparation for their own show. Thanks for reading, and if you need any assistance or wish to schedule a free strategy session, please reach out.
