How to Write a Podcast Description

In this episode of Showmakers, Ed Barker, founder of Studio 1878, discusses the importance of a podcast description. He explains its dual role in positioning and discovery, and offers a five-part structure for crafting an effective description. Key points include starting with a strong hook, defining the value, clarifying the format, injecting personality, and incorporating a call to action. Ed also covers the role of SEO and common mistakes to avoid. Enhance your podcast's reach and relevance with these practical tips.