Podcast Hosting Made Super Simple!
Introduction
In this edition of Showmakers we look at the essentials of podcast hosting and distribution. This guide will help you navigate the process of getting your show out into the world smoothly and reliably.
Understanding Hosting vs. Distribution
Before launching, let’s differentiate between hosting and distribution. Your podcast host is essentially the home for your audio files. It creates an RSS feed, which acts as a dynamic playlist for all your episodes. On the other hand, distribution involves syndicating that feed across various listening platforms like Apple Podcasts, Spotify, and Amazon Music, among many others. The beauty of this system is that once you upload your episode to your hosting platform, your content becomes available everywhere.
Choosing the Right Podcast Host
When selecting a podcast host, it should facilitate a simple and painless publishing process. Key features to look for include:
Easy Upload Mechanism: Simplifies the process of getting your content live.
Analytics and Downloads Tracking: Offers insight into your audience engagement.
Additional Features: Optional website builders, embedded players, and team accounts, which can be vital for businesses.
Here are a few popular hosting platforms:
Buzzsprout: User-friendly with excellent support and clean UI.
Acast: Known for its extensive reach and integration with an ad marketplace.
Transistor: Ideal for companies managing multiple shows.
Libsyn: Reliable and customizable.
Spotify for Podcasters: Formerly Anchor, this platform offers a straightforward, no-cost hosting option.
Choose a host that not only aligns with your current needs but has the flexibility for future growth and migration.
Getting Listed Everywhere
Once your RSS feed is live, getting listed on major platforms often requires manual submission. While some hosts offer assistance, it's not a universal service. Here’s a simple breakdown of the submission processes:
Apple Podcasts: Create an account, validate your RSS feed, and submit—a relatively straightforward process.
Spotify: Submit through Spotify for Podcasters or Megaphone.
Amazon Music: Direct submission is required.
YouTube: With podcasts becoming integral to the platform, you can upload static audio or dynamic video content.
Other platforms like Pocket Casts, Overcast, and Cast Box might offer automated submission or require you to do these manually. However, this is typically a one-time process, after which your host updates automatically with every new episode.
Engaging with YouTube
YouTube's entry into podcasts provides an exciting avenue for both reach and engagement. For audio-only episodes, you can create videograms or upload static graphics with your audio. However, filming your podcasts and uploading full video episodes significantly expands your reach. YouTube enables you to tag content as podcasts and create relevant playlists for greater discoverability. Keep in mind that uploading to YouTube generally requires manual intervention.
Conclusion
While podcast hosting and distribution aren’t the most glamorous components of content creation, they’re foundational. Setting them up correctly ensures a smoother journey for your business podcasting venture.
For further inquiries or a strategy session, feel free to reach out at hello@1878Studio.com. See you next time!
