Why Your Podcast Needs a Website
In this episode of Showmakers, the podcast that helps brands and businesses launch shows that truly work, we're diving into the essential topic of whether your podcast needs its own website. We'll explore when it's indispensable, when it's optional, and the must-have features for your podcast website.
Why Does a Podcast Website Matter?
If your podcast is more than just a hobby and is tied to a brand or business with strategic goals, then a website is a must. Here's why a website matters:
Search Visibility: While search engines can't index audio, they can index your text.
Central Hub: A website serves as a central hub for show notes, links, calls to action, transcripts, and listener engagement.
Controlled Experience: Unlike platforms with algorithms and ads, a website gives you control over your audience's experience.
Conversion Potential: A website is crucial for converting traffic into subscribers, leads, or customers.
What Should You Include on a Podcast Website?
At a minimum, your podcast website should feature:
Show Overview: A short paragraph about what your podcast is and who it's for.
Episode Archive: A list of all episodes with embedded players and titles.
Show Notes: Brief descriptions, guest bios, and resource links.
Subscribe Links: Easy-to-find buttons for platforms like Apple, Spotify, and YouTube.
Host Bios: Human and audience-relevant biographies.
Call to Action: Options like email sign-up, demos, or bookings, aligning with your strategy.
For extra points, consider adding:
Full Transcripts: Ideal for accessibility and SEO.
Search Bar: Allow users to search all episodes.
Shareable Graphics or Audio Clips: Enable your audience to market the podcast for you.
How to Build Your Podcast Website
You have three main options:
Add to Existing Website: Ideal for integration into your content or brand ecosystem.
Dedicated Podcast Site Builder: Tools like PodPage or host-built features to get started quickly.
Custom Build: Use platforms like Wix, Webflow, WordPress, or Squarespace for complete control over UX and branding. More more detailed functionality, a dedicated web development company may be required.
Remember, simplicity is key. The best podcast websites are simple, fast, and clear.
When Might You Not Need a Podcast Website?
If your podcast is purely a passion project without commercial goals, you might suffice with a Linktree, Substack, or just having show pages on Apple and Spotify. However, if you aim for traffic growth and conversions, skipping a website means leaving value on the table.
Conclusion
A podcast website isn't just a digital brochure — it's your content hub, SEO engine, and conversion layer. Treat it with the same importance as any other marketing asset. If you found this helpful, share it with your marketing team or include it in your launch checklist. For questions or to book a free strategy session, you can always email hello@1878.Studio. We’re looking forward to our next session together!
