First Steps | Studio 1878

Interactive Tools

Build Your Podcast Strategy

Eight interactive frameworks to help you decide if podcasting is right for your brand—and build the foundation if it is. Start with the Fit Score, then work through each phase.

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Podcast Fit Score

Answer 8 questions to find out if podcasting is the right investment for your brand. Get a personalized score and recommendations based on your situation.

3 min Take the Assessment

1

Foundation

Define your positioning and choose your format

Positioning Statement

Build a clear statement that defines your audience, topic, and unique value.

Format Explorer

Find the right format for your show—interview, solo, co-hosted, narrative, or panel.

2

Content

Plan your editorial calendar and story structure

Editorial Calendar

Define content pillars and generate a season of episode ideas.

Story Framework

Learn narrative structures and build episode outlines that keep listeners engaged.

3

Growth

Maximize reach and convert listeners to customers

Content Cascade

Turn one episode into 15+ pieces of content. Build your repurposing workflow.

Listener Journey

Map the path from stranger to customer. Audit where your journey breaks.

4

Measurement

Track what matters based on your goals

Measurement Framework

Build a metrics dashboard based on your goals. Know what to track—and what to ignore.

Ready to go deeper?

These tools are a starting point. When you're ready to build a show that actually drives business outcomes, let's talk.

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